Singapore Airlines announced on April 25 that it will work with OpenAI to use generative AI technology to optimize customer service and operational processes.

The two parties will first upgrade the existing artificial intelligence virtual assistant on Singapore Airlines’ official website to provide smarter and more personalized services, help passengers plan and manage their journeys, and improve the overall experience.

Singapore Airlines also hopes to integrate OpenAI’s artificial intelligence model into existing tools to optimize processes in more complex tasks such as crew scheduling, while taking into account regulatory requirements, operational constraints and manpower considerations, and propose optimization solutions.